A color that can evoke one reaction in one person may evoke the opposite reaction in another, due to culture, prior association, or even just personal preference.
Color theory is a science and art unto itself, which some build entire careers on, as color consultants or sometimes brand consultants. Knowing the effects color has on a majority of people is an incredibly valuable expertise that designers can master and offer to their clients.
# Mood & Theme
Designers need to understand what colors mean and what reaction they evoke in order to convey the right tone, message and call users to do the expected action. Each color has its own influence on our mind, and knowledge of possible reactions can assist designers in transferring the right message and calling users to take action.
# The Color Theory
# The Golden Rule
The principle of 60 percent + 30 percent + 10 percent is the best proportion to achieve color balance.
The right color shows off your brand's personality